AD-ICE is an advertising and marketing company – disrupting the local advertising market.
How? By utilising the packaging that ice is sold in at local retail outlets as advertising mediums to draw attention to your adverts.
…we can advertise your company on bags of ice sold at your local shops, petrol stations and convenience stores. Our innovative and unorthodox method of advertising breathes new life into outdated print media advertisements. This gets you noticed as it puts your advertisements in front of potential customers and may even get your advert invited to the braai. It grabs attention in the queue at the till and from placement in the cold storage shelving at local retail outlets.
In addition to displaying your advert on our ice bags, we also print a promotional code and QR code onto the packaging that is unique to the batch of adverts.
Anyone who reacts to your advert and quotes the promotional code can then qualify for your special offer. This entices new customers to contact you but also allows you to know that this new customer was channelled to you via advertising with us, in doing so you can track the effectiveness of your adverts.
The QR code is used to direct anyone who scans it to our website’s competition page. To qualify to enter to win one of our mystery prizes, the person, who the QR code directed to our website, is required to
- consent to us collecting their information,
- for their information to be shared with you, and
- that they consent to be contacted by you, as per POPI Act condition.
We subsequently collect information from them such as their contact details. They are then required to indicate if they are likely to purchase a product or service from you, or any of our fellow customers that we advertised alongside you, in the near future.
Those who indicate they are likely to purchase from you are then guided to answer 5 lead generating questions.
These questions are developed by you, our advertising customer during your sign-up process, allowing you to ensure that you ask the right questions to best gauge if a person is a prospective customer for you. The lead generated is then shared with you at no additional cost.
Advertise with us if you:
Advertising Packages
5000 Adverts that run over a 4-8 week period
15 000 Adverts that run over a 10-18 week period
60 000 Adverts that run over a 12-14 month period
Follow the below steps to start advertising with us:
- Sign up on and register on our “Advertise with us” page and provide your details.
- Select the area or areas where you would like us to circulate adverts for you.
- Create your own advert by uploading your company logo and do an advert write-up – don’t worry, we guide you through the process.
- Decide what special offer you want to provide prospective customers that react to your advert that will be unlocked by quoting the promotional code appearing on the ice bag.
- Draft 5 lead generation questions that will be put to prospective clients who indicate that they are likely to use your product/service in the near future.
- Proceed to check out and make the payment. You are even able to make use of Mobicred via our Payfast integration to break the payment up into 12 smaller payments over a 12-month period.
Then what happens?
We will review your advert and may be in contact to optimise it prior to printing. Once we are happy with your advert, it will be sent for printing along with a batch of other adverts.
You’ll be notified of when and at which retailers the advert is scheduled for distribution.
When clients come across your advert, they can contact you via your contact details on the advert and provide you with the advert’s promotional code (e.g. “Add-Ice-209”). This will enable you to track the conversion rate and offer the clients the promotional offering referenced in your advert.
We immediately send prospective customer (business lead) details to you as soon as they complete the needed actions to enter our competition, including consent for their details to be captured, shared with, and to be contacted by you. This is done via automated email to the email address you provided for this purpose during sign-up.
After the advertising campaign period completes, you will receive a report which will detail the retail outlets that carried your advertisements and the quantity distributed to each outlet. In addition, you will receive a summary of the number of leads generated for you via our website.
If you want to find out how we can help your adverts reach your intended local audience, please get in touch with one of our sales representatives or via our contact us page.